Airmic and brandformula have agreed to work together to provide Airmic TV: a dedicated TV service that will capture the key moments and comments at the annual conference in Birmingham. It will be showing the results during the event – both to those on the spot and those, sadly, unable to be there.
Airmic TV will film some of the planned sessions with the views of the speakers, who are among the most reputed thinkers in their chosen fields, and interview Airmic board members and Airmic partners, sponsors, delegates and exhibitors. They will give their views about the issues facing the market, and the knowledge and value they gain from the conference.
As well as providing information and insight to those attending the conference, there will be regular news releases and content posted on the Airmic website and social media channels, which will be made available to everyone – making sure that as wide an audience as possible is able to benefit from the event.
Susi Ozkurt, Airmic’s events marking manager, is very enthusiastic: “Social media channels have created a whole new ability to extend the benefit of events such as this. Being able to broadcast in real time creates an opportunity for Airmic to share the conference’s themes and topics with a wide audience in a way that can deliver an instant impact. We encourage anyone there to speak to brandformula and share their conference experiences.”
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