Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.
Friday Reading Edition 74 (11th September 2021)
From the year after 9/11, but just as relevant today – In a time of extreme crisis, internal communications take precedence. Before any other constructive action can take place—whether it’s serving customers or reassuring investors—the morale of employees must be rebuilt.
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Friday Reading Edition 74 (11th September 2021)
Two decades on, the Royal United Services Institute (RUSI) reflects on the profound impact the 9/11 attacks had on security and global strategy, in this series of commentaries, reflections, and event recordings.
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Friday Reading Edition 73 (3rd September 2021)
This report sets out what lessons we can learn from the UK's success in decarbonising the power sector to guide how we rapidly reduce emissions in the power sectors across the globe.
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Friday Reading Edition 72 (27th August 2021)
Events have conspired to drive global supply chains towards breaking point, threatening the fragile flow of raw materials, parts and consumer goods, according to companies, economists and shipping specialists.
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Friday Reading Edition 71 (20th August 2021)
The Taliban's takeover of Afghanistan has stoked fears of an exodus of Afghans and a repeat of Europe's 2015/16 migration crisis. Will there a mass exodus from the country?
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Friday Reading Edition 71 (20th August 2021)
Taliban victories have been aided by dismal political leadership in Kabul, but showing Afghans – and the world – they can run a country will not be so easy.
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Purpose and the Pandemic Video
Friday Reading Edition 70 (13th August 2021)
Dr Sam Barrell, COO of the Francis Crick Institute, talks about the intense cultural impact of the Crick’s response to the pandemic (repurposing to be a testing, then a vaccination centre) and the importance of purpose. She shares some of the ethical challenges that the executive team faced and how they successfully managed the relationship with their board.
Friday Reading Edition 70 (13th August 2021)
Covers the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.
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Friday Reading Edition 70 (13th August 2021)
The results of this study suggest that firms with employees that maintain strong beliefs in the meaning of their work experience better performance.
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Friday Reading Edition 70 (13th August 2021)
Embedding company purpose requires businesses to think about every process their organisation operates—and accept that there will be trade-offs.
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