Released in December 2021, in collaboration with Airmic – The key findings of this report recognise that positive culture should be attained through honest conversations and by building trust, which will support companies in achieving success over time.

The fourth publication in our acclaimed “Roads to” thought leadership series is focused on the concept of corporate purpose within a shifting business and risk environment. Corporate purpose has risen up the agenda over the past decade. Roads to Repurposing is an in-depth examination of the concept, aimed at business leaders, policymakers and risk professionals. The report looks at what is being covered under the label ‘corporate purpose’ and ‘repurposing’, why these ideas have acquired such an urgency within the business world, and how companies are applying and using them to improve their business performance and manage risk.

[Requires purchase of the standard] This document gives guidance on the governance of organizations. It provides principles and key aspects of practices to guide governing bodies and governing groups on how to meet their responsibilities so that the organizations they govern can fulfil their purpose. It is also intended for stakeholders involved in, or impacted by, the organization and its governance.

Covers the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.