84% EXPECT UK ELECTORATE TO BE MORE VOLATILE THAN IN 2019

The volatility in voters’ choices in the upcoming UK general election will be greater than in the previous one in 2019, 84% of respondents in this week’s Airmic Big Question survey said.

This follows a recent Financial Times-Ipsos poll which found that the Conservatives have lost a third of their voters since the beginning of this year. Even Labour, while still expected to win a landslide victory on 4 July, was found to have lost up to a quarter of their voters in the same period.

Hoe-Yeong Loke, Head of Research, Airmic, said: “There is a palpable sense that voters have grown disillusioned with mainstream politics, with the result that party loyalty and voter opinion have become more fragmented than ever. The growing volatility in the risk landscape has certainly trickled down to politics at the ground level. Trust in politicians and politics is at low levels.”

“Nevertheless, the first-past-the-post system of voting in the UK may mean that the effects of voter volatility would be less pronounced than in, say, a proportional representation voting system.”

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We will be sharing the results of the Airmic Big Question with the press weekly.

You can also find the results here.

Media contact: Leigh Anne Slade
Head of Media, Communications and Interest Groups, Airmic
Leigh-Anne.Slade@Airmic.com
07956 41 78 77