Managing reputation as an intangible asset

DescriptionJohn Ludlow, Airmic CEO will be joined by Kasper Ulf Nielsen, Reputation Institute Chief Strategy Officer on Tuesday 17 March, 3pm, to discuss how to manage an intangible asset like Reputation and exploring the risk and crises that have an impact. They will also be looking at the strategic, operational and risk financing solutions covered. In today’s world, corporate companies are increasingly built on a foundation of intangible assets. From reputation to intellectual property and business interruption, intangible asset risks are likely to dominate the future landscape. But despite their growing importance, both the risk management and insurance worlds are falling behind when it comes to protecting such assets.