Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.
Friday Reading Edition 97 (11th March 2022)
[Limited free articles per month for non-subscribers] For the fourth year in a row, business has been named the most trusted institution in America. But trust is fragile and businesses must manage it as carefully as they do their balance sheets.
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Friday Reading Edition 97 (11th March 2022)
The emergence of the Omicron variant of COVID-19 was accompanied by a new wave of misinformation being shared online. COVID misinformation, not all of which is shared maliciously, can undermine public health efforts to control the global pandemic. Tackling false information needs to happen at all levels and should be focused on accurate and positive messaging.
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Friday Reading Edition 97 (11th March 2022)
Edelman’s 22nd annual trust and credibility survey. This year, we see an even greater expectation of business to lead as trust in government continues to spiral. But this is not a job business can do on its own. Business must work with all institutions to foster innovation and drive impact.
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Friday Reading Edition 97 (11th March 2022)
Trust is the most powerful force underlying the success of every business—but it can be shattered in an instant. Internationally recognised trust researcher and Harvard Business School professor Sandra J. Sucher talks about her latest book, The Power of Trust: How Companies Build It, Lose It, Regain It (Public Affairs, July 2021).
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Friday Reading Edition 97 (11th March 2022)
Ever relevant today – One of the key emerging threats we see increasingly facing organisations is disinformation. Popularly known as “fake news”, disinformation is the online delivery of distorted information to influence a target group or individual.
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Friday Reading Edition 97 (11th March 2022)
Reputation is about what others see the organisation as, instead of what it is or aspires to become. Enhancing reputational value and safeguarding it requires a concentrated effort across the life-cycle of reputation development.
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