Since March 2020, Airmic has been issuing Friday Reading, a curated series of readings and knowledge resources sent by email to Airmic members. The objective of Airmic Friday Reading was initially to keep members informed during the Covid-19 pandemic. Today, Airmic Friday Reading has evolved in scope to include content on a wide range of subjects with each email edition following a theme. This page is a searchable archive of all the readings and knowledge resources that have been shared.
This article from the magazine of RIMS shows how the rise of disinformation campaigns or “fake news” is increasingly causing a headache for companies around the world, and how well-prepared crisis response plans can help steer organisations through the worst of disinformation.
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Friday Reading Edition 3 (9th April 2020)
Known for its annual Trust Barometer reports, Edelman conducted a 12-market study last month on the critical role brands are expected to play during the coronavirus pandemic. It shows the need for brands to be “tangible and fast,” not impressionistic and conceptual.
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Roads to Revolution Text
Friday Reading Edition 2 (3rd April 2020)
Published in 2018, this thought leadership report from Airmic provides pragmatic advice for risk professionals and business leaders who want to ensure that resilience and digital transformation permeate their organisations to constantly protect brand and reputation.
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