Ours is proving to be the century of cyber insecurity, yet few organizations have made sufficient progress in protecting information assets.

Companies are moving to a risk-based cybersecurity stance. The approach recognises that not all assets are created equal, nor can they be equally protected in today’s all-encompassing digital environment. Some assets are extraordinary—of critical importance to a company and its business. The digital business model is, in fact, entirely dependent on trust. If a company’s customer interface is not secure, the risk can become existential. Safeguarding such assets is the heart of an effective strategy to protect against cyberthreats.

Ransomware attacks have continued hitting the headlines, and has rapidly become the key cyber threat to organisations globally. This despite an increasingly active and disruptive geopolitical threat picture with individual organisations, global supply chains and critical infrastructure also increasingly targeted by state-linked actors.

Covers the importance of maintaining a strong brand reputation, how purpose plays into the equation, and what marketers can do to build brand trust.